On-Page SEO and Off-page SEO Strategy
SEO stands for Search Engine Optimization.SEO is basically two types of. The first one is On-page SEO and the second is Off-page SEO.
You should read given link article, If you have already read, then you can skip
SEO For Beginners 2020 Basic To Advanced Guide
then start reading
Now I'm going to discuss about On-Page SEO what is that? What are included in On-page SEO?
On-page SEO Strategy:
On-page SEO which also known as On-site SEO is basically optimizing websites for search engines and for getting rank and huge organic traffic from Google.
When we create a web page, some of the HTML tags inside it - some of these tags are very important to the search engine (SE). Because these tags also measure relevance. Tags such as: title tag, h1… h6 tags, bold, strong, etc. are very important to Search Engines and generally using these tags correctly is an important part of the page SEO.
HTML tags overview:
Title tag: This is a very important tag. Title tags include a keyword that plays a vital role in SEO.
Meta description tag: This is also useful, because what is written in this tag usually shows up in the search result, so it is important to write interesting and exciting words here. This tag was valued in the past but currently Google has no value for this tag. This is not a factor in google ranking. There are still some search engines that can count on this, but I can't give you the names of those Search Engines. Since this tag is not supported, we will not discuss it.
Header tags (H1-H6): These tags are important. By this we can give our desired keywords in different types of headings. Which plays a role in the search result.
Anchor text links (a href = "link"): This is also required. It creates various links and measures the relevancy of this page with the google linked page.
For Example: <a href="https://www.techtrickhd.com">TechTrickHD.Com</a>
Image alt attributes: Very important. Because you know that search can't read a picture. So using the alt tag, the search engine can understand what image you are using. It also helps the visually impaired. With this you can search google image and take your place. There is also a good possibility of getting a visitor from google if your images are showing on Google.
Let's discuss about Off-page SEO
Off-page SEO Strategy:
Off-Page SEO which also known as off-site SEO is basically building links, share links on social media, create backlinks, increasing domain authority etc do outside of your website to raise rank in Google. The simple definition of off-page SEO, what others are saying about your website is Off-Page SEO.
When you think that yes my on-page SEO work is done, but if you are not sitting quietly, then you have to work off-page SEO. The main task of off-page SEO is to create a backlink.
How can anyone create a backlink?
The answer is simple by utilizing his creativity.
Off-page SEO is changed day by day now it's not like before, which means you linked to 1000 websites in overnight and moved to TopRank on Google. Google is very smart, so you need to create a backlink, but it looks like a natural link building. There are many other things to keep in mind, such as link popularity, page authority, etc.
If you can build links in a natural way, you will benefit, otherwise your chance of ranking down and deindexing your website from Google.
How to build a natural backlink?
Now I will try to give you some ideas about Natural Link Building. Hopefully you will be able to invent many new methods only if you think about them well.
Suppose someone builds that link overnight, you can find out what it means - what really happened?
It's very easy to say, either he buys links with money from someone or he may have taken the link from 5 people to 5 people for money or much more. That means no one loved her or gave her a backlink saying her content was good, gave her a backlink in exchange for money, and this is not a natural event. This was done artificially. So when Google sees that someone has become the owner of many backlinks overnight, Google does not take it in a good way. May penalize your website at any time.
Here, of course, the proverb is appropriate that is "old is gold". For example, if Wikipedia generates 3 thousand backlinks a day, Google will not mind because it is a very old and informative site, but if you create that link on your new site every day, you can still suffer penalties. So be careful.
How many links you can create in one day - don't be too caught up in how many links you create.
Suppose your site is a brand new site, you thought, yes I will create 5 backlinks a day then there will be a natural flow. Yes it's natural but thought of what a backlink means, a backlink means getting a link from someone else. What I mean is, if your site has 4 unique visitors per day, and if you create a backlink, it also means that it is not a natural flow, you are creating it yourself or creating it with someone else.
So what do you do?
The most important thing is if you create a backlink to three-thirds of the number of visits to your site. For example, if your visitor is 5 then you can create 5 to 20 backlinks daily. Hopefully now ideas are slowly clearing. I may not be able to tell you all the words in a timely manner or lack of time, so if I use any new words and if you find it difficult to understand, please kindly search on Google.
Hopefully the result of number 1 will get the meaning of these words. For example, here I used the term Unique visitor but did not give any explanation.
Then think of our example site's main keyword is My Kindle reviews, so if you think yes all my backlinks will have anchor text written in my kindle reviews. Then you make a big mistake. Because not all anchor text on a site's anchor text can be the same, Google will easily assume that you are doing keyword stuffing.
So when using Anchor text, be aware that it has a variation. For example: maybe 5% used exact keyword, 20% broad match, 20% LSI keyword (electronic reading device related to this kindle but a little differently, google with LSI keyword finder), 5% general keyword (click here, check out this etc). If you format your site's Anchor text this way it will be much more natural. Use more long-tail keywords. Do not use more than 5 keywords tags in your article.
Make a combination of your site's Dofollow and Nofollow backlinks so that the Nofollow backlink doesn't get too high.
Take backlinks from all kinds of top-level domains, such as .com, .net, .org, .edu, etc. If you have all kinds of backlinks, it will be much more natural.
Make some links every day. Because if you didn't create a link in one day and then maybe a week, Google would consider it a suspicious activity.
Increase the amount of activity on social sites like Facebook, Twitter, Pinterest, etc.
Create different types of content like video, audio, PowerPoint presentations, PDFs and publish these content on various websites. There may be some sites, youtube.com, vimeo.com, slideshare.net, odiogo.com, etc. for getting more visitors.
Publish your post on medium.com, answer questions on Quora.Com related to your niche.
This is all about On-page SEO and Off-Page SEO, hoping that this article is helpful for you Guys.
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